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We hope you enjoy our rich legacy of work in advertising and short form. For any inquiries please contact info@al.com.au

A rich legacy of work from Animal Logic and Fuel VFX's advertising and short form production archives.

Client
Spot Name
Agency
Director
Production Co.
2013 Animal Logic commercials reel
Animal Logic
Showreel
N/A
N/A
Animal Logic
Fuel VFX commercials and feature film showreel.
Fuel VFX
Showreel
N/A
N/A
Fuel VFX
Director Steve Roger's concept was to visually capture, the beauty, the feeling and the power of a moment of purity in an otherwise impure world. Animal Logic added CG crowds as well as manipulated some of the live action crowd to give the appearance of liquid flowing through the streets.
Carlton & United Breweries
The Pure Moment
Clemenger BBDO
Steve Rogers
Revolver
In 2012 Animal Logic was invited to collaborate with the Sydney Opera House as Creative Partner for the GRAPHIC festival. Along with key elements produced for the online and print campaigns, Animal Logic produced and directed the Animated short film used to promote the festival around the world.
Sydney Opera House
GRAPHIC
N/A
Toby Grime
Animal Logic
Based on Animal Logic's previous work with Baz Luhrmann, including Moulin Rouge! and the television commercial for La Boheme, the director asked Animal Logic to create the visual effects for his commercial for Chanel, 'No 5 – The Film'.

Chanel
NO.5 - The Film
N/A
Baz Lurhmann
Bazmark / Revolver Film
Animal Logic again brings Raymond the Ram to life in three 30 second and one 60 second spot for Rams' 2013 campaign.
Rams
Fishing
AJF Partnership
Jesse Bradstreet
Prodigy Films
Animal Logic again brings Raymond the Ram to life in three 30 second and one 60 second spot for Rams' 2013 campaign.
Rams
Golf
AJF Partnership
Jesse Bradstreet
Prodigy Films
Animal Logic again brings Raymond the Ram to life in three 30 second and one 60 second spot for Rams' 2013 campaign.
Rams
Parents
AJF Partnership
Jesse Bradstreet
Prodigy Films
Animal Logic again brings Raymond the Ram to life in three 30 second and one 60 second spot for Rams' 2013 campaign.
Rams
Infomercial
AJF Partnership
Jesse Bradstreet
Prodigy Films
Animal Logic & Marmalade team up for a 30 second spot for Australia Post.
Australia Post
Travel Essentials
Marmalade Melbourne
Toby Grime
Fuel VFX
A 777 takes shape in an elegant dance over an expansive salt lake to launch the new Virgin Australia campaign aiming to bring the romance back into air travel.
Virgin Australia
The Romance Is Back
Clemenger BBDO
Daniel Askill
Collider
In these commercials for Optus via M&C Saatchi Sydney and Goodoil Films, Director Michael Wong gave Fuel VFX a brief that centered on a unique visual representation of a girl being transported as if she were data.
Optus
It's Possible
M&C Saatchi
Michael Wong
Goodoil Films
The 60 second spot features cars and pedestrians being held back by racetrack style, photo-real CG parachutes.
Honda
Parachutes
Draftfcb
TWiN
The Sweet Shop
Following on from the successful launch of a CG Garry the Bankwest Squirrel in 2010, the second installment of Garry’s shenanigans continues with ‘Trampoline’.
Bankwest
Trampoline
Host
Paul Middleditch
Plaza Films
This brand campaign for BNZ (Bank of New Zealand) features an array of CG piggy banks which travel alongside various members of an extended family on their way to a special event.
Bank of New Zealand
Birthday
Y&R New Zealand
Josh Frizzell
Curious Films
The “Every Bit Brilliant’ campaign for the Toyota Camry is a refreshingly unpretentious and inventive tale about finding inspiration and the connectivity of ideas.
Toyota Camry
Every Bit Brilliant
Publicis Mojo Sydney
Nick Gordon
Academy Films, London
Fuel VFX collaborated with Director Graeme Burfoot, The Feds and Clemenger BBDO Sydney to create GE’s latest brand campaign that showcases the company’s innovations in transportation and business technologies, health care and clean energy.
GE
Two Letters
Clemenger BBDO
Graeme Burfoot
The Feds
Exuding Miller’s graphic comic book signature style, Fuel designed and created a ‘futuristic art-deco’ 3D city.
Gucci
Guilty
REM, Rome
Frank Miller
Think Cattleya & RSA London
Fuel's art director/designer Gemma O'Brien experimented with painting water on paper and then applying a drop of ink onto the water outline, it’s flows and streams creating richly textured fluid animations of animals such as a frog, kangaroo, tiger and elephant.
Taronga Conservation Society
For The WIld
Whybin TBWA
Julia Elton-Bott
Fuel VFX
Move over David Hasselhoff, the new Baywatch action hero is a giant Galapagos tortoise. With the help of a can of V energy drink (and a little CGI), anything’s possible.
Frucor Beverages
Tortoise Lifeguard
Clemenger BBDO
Josh Frizzell
8 Commercials
Shot over 3 nights in Sydney’s infamous red light district, Kings Cross, a total of 89 invisible people, and 1 invisible dog, were created for the Johnnie Walker ‘Invisible Man’ spot.
Johnnie Walker Red Label
Invisible Man
Leo Burnett Sydney
Spencer Susser
Curious Film
Directed by Bruce Hunt of Revolver for BWM Melbourne, we see pasta defying gravity to reach the splendid sauce which has been chopped and blended by a passionate aria.
Leggo’s
Pasta Loves Leggo’s
BWM Melbourne
Bruce Hunt
Revolver
Fuel worked alongside McCann Worldgroup LA, one of the world’s largest marketing communication networks, and Goodoil Films to bring back the Lifelock Lockman mascot in 2012 with three spots, ‘Army’, ‘Robber’ and ‘Painter’.
Lifelock
Identity Protection
McCann Worldgroup LA
Michael Spiccia
Goodoil Films
The McDonald’s spot ‘See Things’ is about how the imagination of children can weave a sense of wonder and fantasy into everyday life.
McDonald's
See Things
Leo Burnett Sydney
Josh Baker
Sydney Film Company
Grand and elegant hot air balloons drifting across diverse Australian environs is the visual metaphor in the new brand spot for Natural Gas.
Natural Gas
Balloons
Pulse Marketing Group
Jonathan Nyquist
Filmgraphics
What’s not to like about a television-loving animated cheeky monkey? Creating this character for the latest Optus ‘TV Now’ commercial was too much fun and didn’t seem like real work at all.
Optus
TV Now
M&C Saatchi
Ken Lambert
Sheepish Lion
Fuel was asked to design and create a 10-second animated reveal of the Screen Australia logo which could be used for its on-screen purposes in both 2D and stereoscopic 3D.
Screen Australia
Screen Australia
N/A
Brendan Savage
N/A
The shoot for Singapore Airlines took us on a whirlwind global tour to San Francisco, Jaisalmer in India, Paris and finally to Wuzhen in China as our gracious flight attendant shows us that attentive service with a smile is available wherever you fly.
Singapore Airlines
Across The World With The Singapore Girl
TBWA Singapore
N/A
N/A
The latest TAC public education campaign, via Grey Melbourne, targets two of Victoria's biggest issues in road safety - motorcycle safety and speed.
 
TAC
Reconstruction
Grey Melbourne
Bruce Hunt
Revolver Films
Adam Goodes (Sydney Swans) and Dale Thomas (Collingwood) lead a group of AFL players through the slow motion treacheries of mud and rain as they chase victory in this Telstra TVC.
Telstra
Telstra AFL
Collider
Joel Pront
Animal Logic
Animal Logic collaborated with M&C Saatchi on behalf of Australian Education and the Australian Government to produce a short film for the Future Unlimited initiative. 
Australian Education
Future Unlimited
M&C Saatchi
Toby Grime
Main Productions
Animal Logic brought The Coca-Cola Company's most iconic Polar Bear characters back to life in two 30 second and one 60 second spot.
Coca-Cola Company
Polar Bowl Arghh
Wieden + Kennedy
David Scott
Animal Logic
The Coca-Cola Company's most iconic Polar Bear characters are brought back to life in two 30 second and one 60 second spot.
Coca-Cola Company
Polar Bowl Superstition
Wieden + Kennedy
David Scott
Animal Logic
The Coca-Cola Company's most iconic Polar Bear characters are brought back to life in two 30 second and one 60 second spot.
Coca-Cola Company
Polar Bowl Catch
Wieden + Kennedy
David Scott
Animal Logic
Actors seamlessly meet and embrace the healthier versions of themselves in 'The Moment' for BUPA.
 
Bupa
The Moment
Clemenger BBDO
Steve Rogers
Revolver Films
The familiar brand icon Raymond the Ram is brought to life with the full CG treatment in ‘Sauna,’ the first spot of the campaign for RAMS Home Loans.
Rams
Sauna
303 Sydney
Jesse Bradstreet
Animal Logic
The beginnings of the world's seven billionth story are explored in this visually stunning ident as Animal Logic and SBS joined forces.
SBS
7 Billion Stories and Counting
US Sydney
David Scott
Animal Logic
Animal Logic worked alongside director Bruce Hunt and Chelsea Pictures for the Acura spot titled 'Hanger Tanker.'
Acura
Hanger Tanker
RP&
Bruce Hunt
Chelsea Pictures
The idea that the car would need to demonstrate its talents on a moving platform set against a dramatic coastal headland was enough to get us excited.
Lexus
A Beautiful Contradiction
Saatchi & Saatchi
Matt Murphy
Goodoil Films
Animal Logic communicates “big thinking in a small car” for Hyundai’s launch of the new Elantra.
Hyundai Elantra
Shell
Innocean
Brent Conacorso
Prodigy
After the success of the Allianz Inflatable World launch ad, Animal Logic were approached to take on the next spot in the campaign.
Allianz
Car Park
Mercer Bell
Bruce Hunt
Revolver Film
An entirely digital commercial showcases the two different personalities represented by the Megane and Fluence.
Renault
Which side are you on?
Droga5
Jesse Bradstreet
Animal Logic
Animal Logic brings the character of 'Eric' to life for the Australian Government's 'Measure Up' campaign.
Deparment of Health and Ageing
How to become a Swapper
JWT Melbourne
Jesse Bradstreet
Animal Logic
Animal Logic, Coca Cola Japan and Ogilvy Action Tokyo get all cute and furry to produce a magical, full CG spot for Coca Cola’s premier tea brand – Sokenbicha.
Coca-Cola Company
Shun Harvest
Ogilvy & Mather K. K Japan
Bruce Carter
Animal Logic
A collaboration with BBDO New York for the Noam Murro directed spot ‘Bedtime Stories’ for AT&T.
AT&T
Bedtime stories
BBDO New York
Noam Murro
Biscuit Filmworks
'Gadgets' is the final spot in a series of three for Nike's ‘Dominate Another Day’ campaign, in collaboration with Biscuit Filmworks Noam Murro and Wieden+Kennedy New York.
Nike
Gadgets
Wieden + Kennedy New York
Noam Murro
Biscuit Filmworks
Animal Logic partnered with director Noam Murro to produce a 60 second Super Bowl spot for Kia.
Kia
One Epic Ride
David and Goliath
Noam Murro
Biscuit Filmworks
World renowed director Jean-Pierre Jeunet brings his unique vision to the screen for the new Commonwealth Bank campaign.
Commonwealth Bank
Cricket
Goodby, Silverstein & Partners
Jean-Pierre Jeunet
Grand Large Inc
Animal Logic teamed up with director Bruce Hunt from Revolver for the Allianz ‘Ideal World’ spot.
Allianz
Inflatable World
Mercer Bell
Bruce Hunt
Revolver Film
NBA star Dwyane Wade once again revisits his James Bond-esque character 'Agent D3' in ‘Escape,' part of the new Nike Air Jordan campaign from Wieden & Kennedy New York.
Nike
Escape
Wieden + Kennedy
Noam Murro
Biscuit Filmworks
Smirnoff celebrates it's unique collaboration with Manchester United in the 'Purity' campaign.
Smirnoff
Purity
Collider
Daniel Askill
Collider
Animal Logic teamed up with Mike Maguire from the Director’s Bureau and agency McGarry Bowen in New York for the latest Chase spot. 
Chase
Bones
McGarry Bowen
Mike Maguire
The Director's Bureau
Part of a collaboration with director Noam Murro and agency RPA to create a series of four commercials for luxury car brand Acura - 'Air Chamber,' Engine Parts,' Oil,' and 'Shockwave.'
Acura
Air Chamber
RP&
Noam Murro
Biscuit Filmworks
Animal Logic, The Sweetshop and DDB Auckland took a heart warming journey with one faithful companion for New Zealand Lotto.
NZ Lotto
Lucky Dog
The Sweetshop
Steve Ayson
The Sweetshop
Agencytwofifteen San Francisco, Noam Murro and Animal Logic created a series of four webfilms to bring to life the physical world of Reach, as seen in this hybrid cut.
Halo: Reach
Hybrid Webfilm
Agencytwofifteen
Noam Murro
Biscuit Filmworks
Part of a collaboration with director Noam Murro and agency RPA to create a series of four commercials for luxury car brand Acura - 'Air Chamber,' Engine Parts,' Oil,' and 'Shockwave.'
Acura
Shockwave
RP&
Noam Murro
Biscuit Filmworks
 Acura introduces it's first ever station wagon into the viewers living room in 'Transformation.'
Acura
Transformation
RP&
Christopher Riggert
Biscuit Filmworks
Teaming up once again with Leo Burnett Sydney and Director Bureau's Mike Maguire the Animal Logic team helped polish the humorous campaign for Bundaberg Rum.
Bundaberg
Favourable Lie
Leo Burnett Sydney
Mike Maguire
The Director's Bureau and Walkabout Films
'Launch' is the first in a series of three spots for Nike's ‘Dominate Another Day’ campaign, in collaboration with Biscuit Filmworks Noam Murro and Wieden+Kennedy New York.
Nike
The Start
Wieden + Kennedy New York
Noam Murro
Biscuit Filmworks
The 2010 Acura campaign continued in collaboration with Santa Monica creative agency RP and Biscuit Filmworks Noam Murro as Animal Logic helps to display the mesmerizing ferrofluid’s (liquid metal) capabilities.
Acura
Oil
RP&
Noam Murro
Biscuit Filmworks
Animal Logic creates the iconic AT&T CG paper character personifying a lonesome business traveler traversing the nation whilst staying connected with his family back home.  
AT&T
Paper Dolls
BBDO New York
Noam Murro
Biscuit Filmworks
Continuing the V tradition of bugs accomplishing fantastic feats with the help of the energy drink, this spot features energetic grasshoppers in a music store.
Frucor Beverages
Grasshopper
Clemenger BBDO
Simon Maddison
Fuel VFX
Goodoil Films and Fuel VFX worked with DDB Mudra to tell the story of Flyboy, the boy who could fly but gave it all up to drive his VW Jetta.
VW
Flyboy
DDB Mudra India
Hamish Rothwell
Goodoil Films
Directed by Animal Logic’s Toby Grime, the Earth Hour 2011 video captures the passion of Earth Hour demonstrated in 128 countries.
World Wildlife Fund
Earth Hour Music Video
World Wildlife Fund
Toby Grime (AL) / Alexander Zachariou
Village Roadshow
The iconic Bundaberg Rum bear is launched into the digital world as we meet for the first time, the new fully CG Bundaberg Bear.
Bundaberg
Showdown
Leo Burnett
Paul Middleditch
Plaza
Animal Logic joined forces with Campaign Palace and Exit Films to complete this stunning commercial for Westpac.
Westpac
Epic
Campaign Place
Mark Molloy
Exit Films
Animal Logic worked closely with Revolver’s Bruce Hunt and Disciple to design the spectacular imagery, created with cascading water, for Hyundai’s i45 campaign.
Hyundai
Falling Water
Innocean Worldwide Sydney
Bruce Hunt
Revolver Film
It’s three years on for the Wrigley’s gang, and some of the usual perpetrators have been frozen in time.
Wrigley's
Extra Active
DDB Sydney
N/A
N/A
WWF’s latest collaboration with Ben Lee produces a film about a monkey’s long journey through space and ultimate return to planet Earth.
World Wildlife Fund & Ben Lee
Song for the Divine Mother of the Universe
Leo Burnett Sydney
Steve Rogers
Revolver Films
In another creative collaboration, Biscuit Filmwork’s Noam Murro has joined forces with Animal Logic to craft a trailer for the highly anticipated Xbox title Halo: Reach.
Halo:Reach
Birth of a Spartan
Agencytwofifteen
Noam Murro
Biscuit Filmworks
Particle simulation skills were put to the test in this latest television campaign for Cheetos, as a swarm of bite-sized 3D mighty Zingers go on a rampage in a science lab. 
Cheetos
Observation
Goodby, Silverstein & Partners
Mike Maguire
The Director's Bureau
Animal Logic partnered with Saatchi & Saatchi and Steve Rogers of Revolver for Toyota's 'Everyday Amazing' campaign.
Toyota
Everyday Amazing
Saatchi & Saatchi Sydney
Steve Rogers
Revolver Film
A swarm of mighty Zingers are unleashed onto scientists testing the tasty effects of the sneaky snack food on a rabbit.
Frito Lay
Experimental Experiment
Goodby, Silverstein & Partners
Mike Maguire
The Director's Bureau
The 30-second commercial titled 'Groundhog Day' for US television network TruTV debuted during the Super Bowl XLIV broadcast, the most-watched American television program ever. 
TruTV
Groundhog Day
Grey NYC
Mike Maguire
The Director's Bureau
Part of a collaboration with director Noam Murroand agency RPA to create a series of four commercials for luxury car brand Acura - 'Air Chamber,' Engine Parts,' Oil,' and 'Transform.'
Acura
Engine Parts
RP&
Noam Murro
Biscuit Filmworks
For Honda’s campaign on the Jazz, Animal Logic was approached by 303 to communicate ‘imagination’ – a playful, colourful celebration of human ingenuity and the power of dreams.
 
 
 
Honda Jazz
Imagination
303
Kris Moyes
Revolver Film
In collaboration with Wieden & Kennedy and director Steve Ayson, Animal Logic created a winter wonderland for the playful Coca-Cola spot 'Snowball.' 
Todd Arata/ Coke
Snowball
Wieden + Kennedy Portland
Steve Ayson
Smuggler
 A 90-second film for Sony's global brand initiative titled 'make.believe' [pronounced make-dot-believe].
Sony
Make Believe
180 Los Angeles
Noam Murro
Biscuit Filmworks
A surreal vision of Australia's wilderness is brought to the screen to promoted James Boag's Pure Tasmanian Lager.
Boags
Pure
Publicis Mojo Sydney
Noam Murro
Revolver Film
Animal Logic stepped into the streets of Kiev for a 60 second commercial for Subaru's 'Crowd' campaign.
Subaru
Crowd
Leo Burnett Sydney
Steve Rogers
Revolver Film
Generating 25 seconds of CG liquid animation in 3 weeks at HD resolution isn’t a scenario Fuel chooses to accept lightly. The fact that it was a BMW commercial for the US through Texan agency GDS&M, and to be directed by Collider, made it an irresistible challenge.
BMW
Hydrogen
GSD&M, Texas
Andrew van der Westhuyzen
Collider
To ring in the allergy season, Animal Logic teamed up with JWT, and director Dael Oates, to create the world of Zyrtec.
Zyrtec
Open House
JWT Sydney
Dael Oates
Prodigy NZ
An urban concrete jungle is transformed into a fertile landscape in two TV spots Titled ‘Emerald Cities’ and ‘Connected’ for Kaiser Permanante. 
Kaiser Permanente
Emerald Cities
Campbell Ewald
Noam Murro
Biscuit Filmworks
Animal Logic provided visual effects for an outdoor video installation located in New York's Meatpacking District in the multi-faceted marketing campaign for broadcast giant HBO.
HBO
Open Doors
BBDO New York
Noam Murro
Biscuit Filmworks
Toyota emphasises its ever expanding environmentally conscious solutions and technology in the global campaign for the eco-friendly Prius.
Toyota
Ripple
Dentsu New York
Ben Walsh (AL)
Animal Logic
Animal Logic once again teamed up with director Dael Oates, to populate our dreams with the clothes and colours of Target.
Target
Colours
Campaign Palace Melbourne
Dael Oates
Prodigy
Animal Logic continued the series of iconic Qantas commercials set to the theme 'I Still Call Australia Home.'
Qantas
Call of Australia
Ogilvy & Mather
Jeff Darling
Animal Logic
After collaborating with director Garth Davis on Toyota 'Ninja Kittens,' Animal Logic sharpened its claws once more, teaming up with Garth, Exit Films and Clemenger BBDO to help realise Vodafone's new spot, 'One Day.'
Vodafone
One Day
Clemenger BBDO
Garth Davis
Exit Films
Animal Logic reunited with acclaimed Director David Denneen, Film Graphics and M & C Saatchi on the new television commercial for Optus, titled ‘Whale Song’.
Optus
Whale Song
M&C Saatchi
David Denneen
Filmgraphics
Mechanical, origiami-like objects are brought to life within a real-world setting for the Origin 'Discovery' campaign.
Origin
Discovery
Campaign Palace
Sean Meehan
Soma Films
In ‘Taste’, one of two tongue-in-cheek spots for Carlton Natural Blonde, we see a montage of ultra-futuristic images reminiscent of an ‘80s sci-fi show or infomercial.
Carlton Natural Blonde
Taste
Clemenger BBDO
Christopher Riggert
@RadicalMedia
A collaboration with director Bruce Hunt, Revolver Film and Secret Weapon Marketing to create ‘Beer’, ‘Bubbles’ and ‘Sprinkles’ – a delightful trio of commercials highlighting the sophistication and speed of “super-fast” internet service provider, Clear.
Clear
Sprinkles
Secret Weapon Marketing
Bruce Hunt
Revolver Film
A collaboration with director Bruce Hunt, Revolver Film and Secret Weapon Marketing to create 'Beer', 'Bubbles' and 'Sprinkles' – a delightful trio of commercials highlighting the sophistication and speed of “super-fast” internet service provider, Clear.
Clear
Beer
Secret Weapon Marketing
Bruce Hunt
Revolver Film
A collaboration with director Bruce Hunt, Revolver Film and Secret Weapon Marketing to create ‘Beer’, ‘Bubbles’ and ‘Sprinkles’ – a delightful trio of commercials highlighting the sophistication and speed of “super-fast” internet service provider, Clear.
Clear
Bubbles
Secret Weapon Marketing
Bruce Hunt
Revolver Film
Set in a post-apocalyptic world where kung fu kittens battle it out, 'Ninja Kittens' takes VFX head replacement techniques to crazy new levels.
Toyota
Ninja Kittens
Publicist Mojo Sydney
Garth Davis
Exit Films
Animal Logic worked closely with Director Bruce Hunt and Producer/Creative Director Baz Luhrmann for Tourism Australia's television and cinema campaign, 'Transformation,' created for a global audience.
Tourism Australia
Boab
DDB Sydney
Bruce Hunt
Bazmark / Revolver Film
Animal Logic worked closely with Director Bruce Hunt and Producer/Creative Director Baz Luhrmann for Tourism Australia's television and cinema campaign 'Transformation,' created for a global audience.
Tourism Australia
Billabong
DDB Sydney
Bruce Hunt
Bazmark / Revolver Film
A genetically modified rabbit sporting turbines, freshly shaven fur and an over-caffeinated pilot provides a humorous twist on Comcast's slogan "making fast faster."
Comcast
Rabbit
Goodby, Silverstein & Partners
Noam Murro
Biscuit Filmworks
Part of a collaboration with director Mike Maguire from The Director’s Bureau and Euro RSCG Chicago to create a series of quirky TVCs for Circuit City.
Circuit City
Making it Simple
Euro RSCG Chicago
Mike Maguire
The Director's Bureau
Part of Tip Top’s 3-spot campaign featuring 'Growth', 'Goodness' and '9 Grain'.
Tip Top
Growth
M&C Saatchi
Jeff Darling
@radicalmedia
 Launched with two teaser spots and a 60 second commercial, the 'Flies' campaign featured a 'fly car' is which challenges V8 Supercar champion Russell Ingall to a clash on the racetrack for Caltex.
Caltex
Flies
George Patterson Y & R
Graeme Burfoot
Filmgraphics
A vortex of puzzle pieces emerges out of the ether to take on a new form around the driver in a seamless transition from 3D to the live action world.
Holden Caprice
Puzzle
McCann Erickson
Graeme Burfoot
Filmgraphics
Verizon promotes its high speed broadband for gaming in 'Mercy.'
Verizon
Mercy
McGarry Bowen
Noam Murro
Biscuit Filmworks